How to Check if Branded Shoes Are Original: 5 Quick Tests

Buying thrift shoes is the smartest way to own genuine Nike, Adidas or Clarks in Pakistan — as long as the pair is real. Here is the checklist our team uses on every pair before it goes on sale.

1. Check the size label inside the tongue

Original shoes have a printed label with the size in UK, US, EU and cm, a style code (for Nike, something like CW2288-111) and a production date. Search the style code online — the colourway in the results should match the shoe in your hand.

2. Look closely at the stitching

Genuine pairs have tight, even stitching with no loose threads or glue marks around the sole. Copies usually cut corners here.

3. Feel the materials

Real leather creases softly and smells like leather. Original foam midsoles and Air units feel light and springy, not hard plastic.

4. Compare the logo and shape

  • Logos should be sharp, correctly placed and properly proportioned.
  • The toe box and heel shape should match photos on the brand’s official website.
  • Insoles often carry the brand logo printed cleanly — not blurry or peeling.

5. Buy from a seller who grades honestly

At Wilayatijootay every pair is inspected for authenticity, graded as Brand New, Like New or Gently Used, and cleaned before dispatch — with Cash on Delivery all over Pakistan.

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